DESIGN PROCESS

the alchemy OF A THOUGHTFUL DISCOVERY PROCESS, MARKET RESEARCH, STRATEGY, AND STORYTELLING. i’ve outlined the TYPICAL DESIGN PROCESS FOR MY signature COLLECTIONs. DEPENDING ON THE SCOPE OF OUR PROJECT, THE PROCESS COULD VARY.

 
 
 
Booking
 

we’ll get to know each other a little and If you love what you see and you feel ready to start then it’s time to book your spot in my calendar. we'll chat about your vision and goals so I can see how to best help you. I love hearing how people start and I want to know if you're ready. If we're the perfect fit and once I know your project needs I will draw up a custom invoice. After accepting the proposal for work, I'll need you to sign my studio contract and pay your deposit so that we can officially lock your project in my calendar.

 
Discovery
 

Intentional design is the result of a thoughtful discovery process. During the Discovery Phase YOU WILL RECEIVE MY DISCOVERY WORKBOOK TO COMPLETE. THIS WILL HELP YOU ORGANIZE YOUR THOUGHTS. IT WILL ALSO HELP ME LEARN MORE ABOUT YOU & YOUR BUSINESS, YOUR STORY, STYLE, AND INSPIRATION. I then study that information and translate it iNTO AN AUTHENTIC DESIGN THAT REFLECTS YOUR PERSONAL STYLE AND CONNECTS YOU WITH YOUR IDEAL CLIENTS. the discovery process will clarify your ideal client and how to establish a real connection with them. we'll also collect VISUAL INSPIRATION THAT ALIGNS WITH THE FEELING YOU WANT YOUR BRAND TO INVOKE. the discovery process gives us the solid foundation that we need to create lasting, meaningful designs and is a resource you can refer back to for years to come. 

 
Design
 

During the design Phase, i develop the visual identity and logo for your brand. I'll present you with your initial brand identity and logo concepts. You'll pick which logo concept you want to move forward to the Refinement Phase. Once we've finalised your logo I will create the supporting assets and branded collateral in your collection. 

 
Refine
 

During the Refinement Phase, through two rounds of refinement, we'll revise your chosen logo concept and develop submarks and logo variations. all other branded elements in your package will have only one round of refinement. once complete, I'll compile your brand style guide with your color and typographic guides for keeping it consistent! THE LENGTH OF THIS STAGE DEPENDS ON THE EXTENT OF YOUR PROJECT, BUT I WILL SEND YOU DIGITAL PROOFS THROUGHOUT THE PROCESS TO KEEP EVERYTHING ON TRACK.

 
Transfer
 

Let's celebrate! we've worked hard and it's time to stand back and admire your new look. During the Transfer Phase, you'll receive a final invoice. upon receipt of payment, I will package up all of your final files or printed items. your final files will be delivered in several, high resolution formats that are print and web ready. I'll also share my recommendations for how to implement your brand new identity.